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Carvin Vintage Guitarsby Carolyn Nierman
Carvin was started in 1946 by Lowell Kiesel inside of his California garage. Initially Kiesel’s company was known as the L. C. Kiesel Company. In three short years, however, in keeping with the family values still evident in this company today, Kiesel changed the company’s name to Carvin. The now-familiar name is composed of the names of Kiesel’s two oldest sons Carson and Gavin. Originally Carvin manufactured pickups and other guitar accessories; however, the company quickly expanded its offering. Initally, Carvin added amplifiers and other equipment to its inventory. Next to come were other companies’ guitars that had been rebadged by Carvin as well as guitars built by Carvin using Hofner components. It was only a matter of time until the instruments that we know as Carvin vintage guitars would appear on the scene. In the late 1970’s, Carvin started seeing its own vision of the guitar buying process. Having already perfected the art of selling directly to the consumer, Carvin began to design and build guitars from their own components that were built to each customer’s exact specifications. Customers could even choose the type of wood used in their instruments. That same level of customization is available to Carvin’s customers today. In fact, instruments can be found at the Carvin factory wearing a sticker to declare their owner’s names and preferences throughout various stages of production. Carvin’s popularity continued to grow as Carvin vintage guitars started to be connected to artists such as Frank Zappa, Jefferson Starship and the Bangles. Coverage from MTV certainly didn’t hurt the company’s image, either. Eventually, Carvin customers could even purchase signature instruments wearing the name of some favorite artists. Today Carvin is a much larger company. With stores throughout California and a large production facility in San Diego, Carvin provides employment for over one hundred people. Each year members of the Carvin team fabricate more than one thousand custom instruments. Nonetheless, with all of this size and grandeur, Carvin still produces a high-quality product for each of its consumers. Customers hoping to own their own piece of the Carvin legend can find Carvin vintage guitars in a number of locations. A local music shop can be a good starting point for a search for the right guitar. Other options include pawn shops, online forums and bulletin boards that cater to vintage guitar enthusiasts, and, of course, EBay. ------------------------------------------------ |
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